John and Felicity Richards

The Green Waste Company

Diversification: open mind to new avenues of business.

About John and Felicity Richards

John and Felicity Richards (MSc FRSA MCIWM) together founded The Green Waste Company, establishing and operating recycling facilities since 1999. Both with farming backgrounds, they worked within the arable and dairy units before noticing a need for a recycling facility in Cornwall.

Felicity grew up on a farm near Lands’ End and has always been heavily involved with farming, a graduate of Seale Hayne, she was awarded a Nuffield Scholarship. She is passionate about Cornwall’s landscape with a strong interest in the circular economy. Felicity has developed her knowledge within the waste industry becoming a Chartered Waste Manager. John also from a farming family has spent his life farming following his studies at RAC. He farmed on their home farm in Hayle, Cornwall with his older brother Paul, they are the fifth generation of Richards to farm here. In his younger years John spent time travelling and working within farming in Canada and New Zealand. He runs the operational side of the business with a special interest in machinery.


A brief encounter of our business- ‘The Green Waste Company’. A family-run business how our diversification, recycling, has integrated well with the farm. We continue to farm around 1000 acres of arable and milk 300 cows.
Based in Cornwall, we have diverted over 250,000 tonnes of material from landfill.

Through our background and passion for farming and the Cornish landscape, our commitment has been to protect the environment.
Our obligation to meet legislation and law within the waste sector, County Council, Environment Agency, twice yearly audits, taking exams, consistent monitoring and industry recognition for an outstanding facility design.

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