Making money from weddings
About Isabel Smith
Isabel Smith has worked in the wedding industry for 10 years, first in hotels where her training included sales, wedding planning, marketing and revenue management.
Since 2009, Isabel has successfully marketed her own wedding planning business, offering the opportunity to work with venues and suppliers from the clients` perspective and providing a unique insight into best practice.
Following the receipt of a number of requests from new wedding venues and start-up suppliers for input on their products and services, Isabel launched Isabel Smith Wedding Consulting (formerly Wedding Venue Excellence) in 2011.
Isabel is proud to operate the first management consultancy aimed exclusively at the wedding industry, offering unique guidance to her clients regarding product development, venue restoration and refurbishment, marketing strategy and implementation, sales training, recruitment and business planning.
Wedding Venue Business Models: A Guide To Different Methods Of Making Money From The Wedding Industry
For some property owners, the thought of converting their home to an `all-inclusive` wedding venue and taking on all the responsibility that entails is just too daunting.
There are however small steps that can be taken to get you on the path to profitability in the wedding sector. Isabel will offer insight into different business models as well as top tips to making additional wedding revenue from your existing clients.