Harry Mitchell

Business Manager  -  Anglia Farmers Ltd

How to market your business to your target customers

About Harry Mitchell

Journalist and marketing strategist Harry Mitchell leads AF PRomote, the marketing service for members of Anglia Farmers, the UK’s largest agricultural purchasing group. AF PRomote is a full-service marketing agency providing PR, design, websites, social media, advertising, media buying and communications training services.

A qualified TV and radio journalist, Harry was an award-winning news editor on a regional radio station and contributor for the UK’s largest commercial radio station, Classic FM. Following radio, Harry went on to become head of News at Norfolk Constabulary, responsible for direct communication to the public and managed the press office. He then was director of PR at a leading PR agency with clients across East Anglia, London and the Channel Islands.

Today, Harry is helping farmers across the country position their businesses to their target markets; from bed & breakfasts, country estates and animal feed businesses to cleaning companies, woodland burials and riding stables.

So you’ve got a great product, diversification or innovation… how do you market it to your target audiences? PR and marketing strategist Harry Mitchell will guide you through the different marketing platforms available to you to help raise the profile of your business. From public relations and advertising to direct marketing, digital and social media, you’ll explore a whistle-stop tour of the communications toolkit available to you.

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