Adam Gough

Natural Retreats

Sustainable Diversification into the Luxury Leisure Industry

About Adam Gough

Having been there from the very beginning, Adam has been key in sculpting the global success of Natural Retreats, the luxury leisure operator. Being involved in the opening of the first luxury lodges on the Yorkshire Dales family farm in 2006, Adam now is instrumental in master planning and developing locations in the Natural Retreats portfolio on behalf of our site owners.

Having a background in real estate development, luxury travel and the private equity markets Adam has been responsible for numerous sensitive masterplans and rural developments. As a result he has plenty of insight into what it takes to transform an underutilised opportunity in areas of outstanding natural beauty into a viable and sustainable leisure businesses.

Our founder and current Chief Executive, Matthew Spence was a young farmer who had the opportunity to travel and see some of the world’s most beautiful locations and combined this with a keen interest in National Parks. Adam has been with Matthew on every step of the journey form the formation of the dream to the realisation of a multi-million pound worldwide luxury leisure business.

Natural Retreats currently has 34 locations in its portfolio across the UK, Europe and the USA and handles over 10,000 holidays per annum. It is a committed sustainable operator.

Understand the approach that is adopted by Natural Retreats, working on behalf of asset owners looking to diversify, to successfully delivery comprehensive and detailed masterplans that allow for the development of long term sustainable leisure operations that provide significant socio-economic benefits to sensitive rural communities.

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