The AF Group

AF (formerly Anglia Farmers) is the UK`s largest agricultural purchasing group, offering a highly professional buying service for more than 3,500 shareholder members who collectively farm more than a million hectares in the UK.

AF's specialist buying and support teams - recruited from the industry in which they are experts - deliver valuable advice and technical information to members.

Goods and services offered by AF include energy (electricity and gas), fuel & fuel cards, telecoms (mobiles, fixed lines and broadband), chemicals, seed, fertiliser, building supplies, livestock supplies, vehicles and insurance.

AF Promote provides first class marketing and public relations services to AF`s approved suppliers, members and partners. From designing and producing websites or maintaining and updating current websites, to leaflets and brochures, advertising, exhibition displays and PR stories, the AF PRomote team raises the profile of farm and farm diversification businesses.

AF PRomote Business Manager Martin Betts said: `Whether you have self-catering cottages, a deli or farm shop, a venue, vineyard or a new business venture, we work hard to get your business seen by the right people, with the right message, with the right marketing.`

AF GrantResource provides access to millions of pounds worth of funding from numerous potential grant streams. Applying for funding can be a complex process requiring resource, knowledge and expertise. It is often difficult to know when and where to look for potential sources of funding and trying to apply for them is a challenge in itself. AF GrantResource will help research, source and apply for grant funding on behalf of AF members.

Dan Cox, Anglia Farmers Programmes Manager said: `There are a number of grant scheme available to rural companies in the UK, most with a real emphasis on innovation, farm diversification and tourism activity. We are working with our members to ensure they are kept aware of these schemes and to help remove the jargon and make them easier to understand.`

Affinity is a subsidiary of Anglia Farmers and is the non-agricultural arm of the AF Group. Clients of Affinity include owners of farm diversifications including holiday cottages, B&Bs, leisure parks and camping sites. Services include purchasing of business electricity, kerosene, insurance, mobiles, vehicles, white goods, turf and much more.

Louis Clabburn, General Manager of Affinity said: `Affinity is widely respected as delivering long-term consistent savings for our clients. We already work with organisations such as Farm Stay UK, The Original Cottage Company and FARMA. We are always looking to help businesses identify cost savings through Cost Reduction Analysis, advising clients to making procurement decisions that are most suited to their business.`

01603 881 881

Stand Number: 2910