Amazon Web Services (AWS)

Amazon Web Services (AWS) offers a robust, fully featured technology infrastructure platform in the cloud, comprised of a broad set of compute, storage, database, analytics, application, and deployment services.

It enables organisations small and large to shift resources away from data centre investments and operations, and concentrate on the strategy and development of their own organisation and driving forward innovative new projects.

Amazon built Amazon Web Services (AWS) and became one of its biggest customers because it wanted to move faster. Before AWS, Amazon had teams working on new ideas for the business and found that they kept reinventing the wheel. Some of these teams were spending up to 70% of their time re-creating technology infrastructure—things like a web scale database, storage, queuing service, and other capabilities that we already had in use in other areas of the business. Not only was this extremely time consuming work for the teams, it was time that they weren't focused on delivering for customers. They were spending the majority of their time on the undifferentiating parts of the infrastructure required to make the idea work. That just seemed backwards to Amazon.

With AWS, users can focus on their ideas—instantly spinning up an experiment of just about any size on-demand, without upfront capital expenditure. And they can spin it down just as quickly to re-tool if they need to, then do it all over again.

AWS has more than a million active customers in 190 countries, including 2,300 government agencies, 7,000 education institutions and more than 22,000 non-profits that have used AWS in the last 12 months. AWS customers range from start-ups, like Pinterest, Dropbox, Airbnb, Supercell and Spotify, to large enterprises like Shell, BP, Johnson & Johnson, Philips, Vodafone, Netflix, Adobe, Newscorp, Kelloggs, UCAS and Siemens.

Attend our Amazon Rural Academy to learn how you can use cloud-computing to scale your business.

Stand Number: 1394